“Lifting there has changed my life.” Ryan Weiss · Google review More member stories
You're not the problem
You've tried before. We know.
Maybe you've started and quit more times than you want to admit. Or you walk into a gym and feel lost, like everyone knows what they're doing except you. Underneath it, you're just tired in a way sleep doesn't fix, living in a body that stopped feeling like yours.
That's not you failing. Nobody ever gave you a reason that mattered, or showed you exactly what to do.
That's what we fix.
“Absolutely no one is judging or, frankly, paying attention to you or what you're wearing, and that is very freeing, especially if you are scared everyone here is buff and staring at you in your old sweats. People are very nice here.” Nancy · Member, Amery
“I want to be a strong, active mom, someone who can run with my kids, help them with their sports, and be proud of my fitness journey.”
What you get back
More than a gym. A community that has your back.
Sunshine Fitness is nine gyms across small-town Wisconsin, and a group of people in your own town all working to get stronger together.
Join and you get more than a door code. You get a reason to show up, a plan that actually works, and people who are glad you're here.
Your energy back
Energy for your kids and your grandkids.
Your confidence back
Walk into any room feeling like yourself again.
More good years
More years in your life, and more life in your years.
The people are super sweet, great management, and the place brings out good vibes to better my health and fitness goals.

Family owned since 2011
Meet Alissa and Sarah
We're not a big chain. We're a mom and daughter from Turtle Lake. We both went to school there, and we still live there today.
I opened Sunshine in 2011 as a single mom of three kids, because I wanted the people in our small towns to have a place close to home where they could get healthy. We started in Turtle Lake and grew from there, one town at a time, to nine gyms. In 2020 my daughter Sarah joined me, and today she runs all of our operations.
I believe that when one person gets healthy, it ripples out to everyone around them. Your kids feel it. Your partner feels it. Your community feels it. That's why Sunshine is more than four walls and some equipment, and why, when you join, you're part of our family.
Alissa, owner · Sarah, operations
I have been a part of Sunshine Fitness for many years. Great staff that are ready and willing to help and an owner who cares a lot about healthy living.
Every town, every hour
Nine gyms. One membership.
Your membership opens all nine, any hour. You'll pick your home gym once, when you join.
Look inside
How it works
Three steps. No guessing.
Pick your plan
We recommend one and show what you save, so there is no math to do.
Join in about 3 minutes
One secure form, filled out once. Your $1 code is already in it.One secure form, filled out once.
Open the app and walk in
Your plan is built for the machines at your gym, with a video for each one. No smartphone? We'll set you up with a key fob.
One membership, everything included
What $37 a month gets you
Most gyms hand you a key and wish you luck. Sunshine members get a plan, and the reason it will stick this time.
Pricing, plain and simple
Pick a plan. We did the math.
Every plan opens all 9 gyms, 24/7, with the Strength Training Program, Rewired and classes included.
24-Month
$37per month$1 first monthLimited-time deal, through October 31You save your first year$279$24312-Month
$44per monthYou save your first year$100Month-to-Month
$49per monthNo long-term commitmentSavings compare your first year with month-to-month ($49/mo + $99 registration), including the $1 first month on the 24-month plan.Savings compare your first year with month-to-month ($49/mo + $99 registration).
Moving, or have a doctor's note? You can end your membership with 30 days' notice. Just email us.
Not ready to commit? Day pass $15 · Week pass $40 · 7-day trial for locals, $10
Tanning at all 9 gyms, from $29.70/mo. Add your partner for +$20/mo, kids under 18 for +$10/mo each.
All three are accepted. If your Medicare plan includes one, your membership may be covered. Two ways to get started:
- Sign up with the 7-day trial ($10), then reply to your welcome email to tell us you have one of these plans.
- Book an appointment and we'll get you started in person.
They walked in feeling exactly like you
Real members. Real towns.
Before you join
Frequently asked questions
I've never really lifted. Will I know what to do?
Yes, and you won't have to figure it out alone. Every membership comes with:
- A full-body Strength Training Program. It tells you which machines to use at your gym and in what order, and it tracks your progress.
- A video for every machine. Our owner, Alissa, shows you how to set it up and use it, so you never have to guess.
- Rewired, Alissa's 12-lesson video course for anyone who has started and quit before: finding your real why, letting go of the shame that keeps you stuck, and real food made simple, so it sticks this time.
- Beginner classes in Clear Lake, Cumberland and Turtle Lake. No sign-up, just show up.
Want someone to show you around first? Book a free tour.
Can I really use all 9 gyms?
Yes. Every membership includes 24/7 access to Amery, Balsam Lake, Barron, Cameron, Clear Lake, Cumberland, Glenwood City, Spring Valley and Turtle Lake.
How do I get access to the gym?
After you join, we'll send you a welcome email. Download our app and your phone opens the door, 24/7. Prefer a key fob? No problem. Reply to the welcome email and we'll send you a code to get one out of the lockbox by the door.
Is it safe to work out at night?
Every gym has security cameras, and the door is members-only: it opens only with a member's app or key fob.
What if I move or have a medical issue?
If you're moving or have a doctor's note, you can end your membership with 30 days' notice. Just email [email protected].
How do I schedule a tour?
Pick a time online and we'll meet you there, show you around and get you set up. Schedule a tour
Can I add my partner or my kids?
Yes. A partner or spouse is +$20/mo and can be added when you sign up. Kids under 18 are +$10/mo each. After you join, email [email protected] and we'll add them.
How old do you have to be?
You need to be 16 to come in on your own. Younger kids can join with a parent, as long as the parent is right there with them, guiding them closely the whole time.
Get strong now. Stay strong for life.
You don't have to keep feeling this way.
A year from now, you're either stronger or you're not. The only difference is starting. We'll show you exactly what to do, we're here 24/7 when you're ready, and we'll cheer you on the whole way. Join by October 31 and your first month is $1.
Start for $1Join now Rather see it first? Book a free tour













